03.31.10
Sexist Toys, Stereotypes Opposed in Pinkstinks Campaign
Check out this article on Time Magazine online about how girl toys are too girl.
There are serious ramifications to all this marketing, the Moores say. The tidal wave of pink toys and clothes suggests there’s only one way to be a girl — pretty, princessy and fashion-minded. And this segues disturbingly quickly into often sexualized images of tween girls a few years older, says Lyn Mikel Brown, an education professor at Colby College in Maine and co-author of the book Packaging Girlhood. The not-so-subtle pressures of this marketing can damage self-esteem and feed worries about body image and appearance later in life, the sisters say. They also link it to a celebrity-obsessed culture that undermines adult women by glorifying glamour figures like Paris Hilton while neglecting those women engaged in more serious pursuits.