11.08.04
Archetype world
Check out this article at the nytimes. This guy is getting paid big bucks b/c he understands what motivates people. He doesnt buy into all the focus group, etc bs. People dont always know exactky what they want…..
Consumers make decisions from the gut, not the brain, Dr. Rapaille maintains, based on the earliest memories of home and happiness. Thus the way to understand their choices is not polls or focus groups, tools of more standard market research. Instead Dr. Rapaille says he prefers the psychoanalytic methods of Freud and Jung, which expose unconscious desires that transcend time and fashion.
I also like this line.. It reminds me of my own thoughts. I always look at cars and see faces.. Cars remind me of people/animals… I never thought about “large butts” though.
He talks about the Prowler as if it were human. “Look at the big butt,” Dr. Rapaille said, pointing to the place where a trunk would be, if there were one. “And the face,” he adds. “Eyes, a nose and that menacing chin.” A broad gesture takes in the Prowler’s front wheels, which move independently, each hooded with its own bumper, and the grill in between.